Engaging Audiences. Effecting Change.
PLUS1 IS AN INNOVATIVE SOLUTION TO DRIVE SOCIAL CHANGE AND CATALYZE CULTURAL MOMENTUM TOWARD EQUITY, DIGNITY, AND ACCESS FOR ALL.
We believe artists have always been at the forefront of change.
PLUS1 grew out of the band Arcade Fire, who were looking for a way to support Haiti and realized the power that lay with the most passionate and committed people they knew: their audience. By including and committing to a $1 donation from every concert ticket sold, together with education and creative outreach, the band created a new community of support for Haiti. PLUS1 was formed to build on this success and bring together artists and millions of concert goers together with this same small act—a $1 donation from every concert ticket sold. It starts with just $1 but the collective impact of the community is exponentially bigger.
We believe we are mightier together than by ourselves.
Through alliances with live events we mobilize support for causes that are already doing rigorous work and producing measurable results. Shoulder-to-shoulder, these dollars have provided essential health care, have built schools and enhanced education systems, purchased land for conservation, have created safety and community for LGBTQ folks, have cared for those who had to flee their homes, who are seeking asylum, have built leadership systems in some of the poorest areas of the planet.
EVERY NIGHT, EVERY SHOW OUR COMMUNITY GROWS.
OVER $7,000,000 RAISED AND GRANTED DIRECTLY*
TO 250 HIGH IMPACT LOCAL ORGANIZATIONS
FROM 3500 SHOWS
WITH 125 ARTISTS, FESTIVALS, AND EVENTS WORLDWIDE
*Plus 1 is supported by individual partnerships and philanthropy which enables us to ensure every "+1" dollar raised goes directly to support our recipient organizations.
“Plus 1 is seriously great. It allows for us to contribute to issues we care about in a real way. It’s so simple and effective. We’re really happy to be a part of it. Everyone should be doing this. It’s brilliant.”
Matt Berninger, The National
“The ambitions of Plus 1 are no less than those of Partners In Health:
Radical partnership for transformational change.”
Dr. Paul Farmer, Founder, Partners In Health
“(Plus 1) is a good way to get people involved. You’re going to buy a ticket anyway… it’s just a dollar, but it’s a way for you to donate too”
Jeremy Lloyd, Marian Hill
“Plus One is an organization of inspired leaders and artists devoted to the most important social causes of our time. They are bold, brilliant, creative and determined – exactly what every nonprofit should be. War Child is honoured to be a Plus One partner: they are visionaries of compassion in a complex and often challenging world.”
Dr. Samantha Nutt, Founder War Child Canada and War Child USA
Cassia van der Hoof Holstein, Partners in Health
Danny Rogers, Lunatic Entertainment
David Viecelli, The Billions Corporation
Denise Melanson, Paradigm
Don Van Cleave, Red Light Management
Frances McCahon, Beats 1 Radio, Apple
Jenna Alder, CAA
Kathryn Schotthoefer, Heavenspot, M&C Saatchi
Kevin Drew, Broken Social Scene
Lisa Wang*, Patterson Belknap
Matt Yasecko*, Agent
Matt Lamotte, Interscope Records
Scott Rodger, Maverick Management
Shivani Garg-Patel, Skoll Foundation
Will Butler, Arcade Fire
Win Butler, Arcade Fire
Founder & CEO
Marika spent 8 years as a member of Arcade Fire—as a musical collaborator and managing their partnerships with Partners In Health, Kanpe, and other Haitian-led initiatives. While playing on stages around the world Marika could feel the amazing energy of thousands of people coming together to experience something profound. PLUS1 was born from the belief that harnessing that energy and directing it could be a powerful change agent. Marika’s belief in the power of the PLUS1 idea has lead her to hang up her touring shoes and work to lead PLUS1 full time.
Marika studied music at McGill University and is on the Board of Directors of Partners In Health Canada and the Board of Trustees of Partners In Health.
Talia spent 15 years working in film production before starting at PLUS1 as Operations Manager. She brings with her knowledge of managing projects with various moving parts; being able to streamline processes, and offering ways to bring efficacy and productivity to the company, making her integral to PLUS1’s organizational growth.
Director of Partnerships
Gina has worked in the music business for over 15 years in both New York City and Los Angeles, where she is now based. Gina’s expertise lies in public relations and has helmed multiple PR campaigns for many of the industry’s top artists. She is at the centre of partnership building for PLUS1, leading our US presence, and oversees communications for the organization.
Lulu has worked in the entertainment industry for over 25 years in Buenos Aires, New York, and Montreal. Her expertise is in show production and finance. As Controller at PLUS1, Lulu brings her passion for music, art, and numbers into the non-profit sector, along with the ability to see financial challenges and opportunities.
Muhammed Y. Idris
Director of Data, Product, Technology
Muhammed leads all data, product, and technology initiatives at PLUS1. Trained as a computational social scientist, he started his career in finance at BlackRock and went on to complete a PhD with a focus on research and development of open-source tools for leveraging socially-generating “big data” and make it easy to digest this complex technical information into actionable insights.