Engaging Audiences. Effecting Change.

PLUS1 is a registered 501(c)(3) nonprofit and the trusted partner to over 200+ leading music industry artists, events, and brands in unlocking funding and building visibility for high-impact social and environmental justice initiatives.

PLUS1 is designed to support culture leaders in creating long term, sustainable impact.

Partnering with PLUS1 is simple. We handle vetting, compliance, and the operational backend of fundraising via tours, merch, and events, so that you and your team can focus on your core business with confidence and peace of mind. Our extensive experience with effective nonprofits allow us to identify grassroots beneficiaries creating measurable outcomes, as well as opportunities to engage more deeply with subject matter experts and our PLUS1 community.

A trusted partner for challenging times.

When the Covid-19 pandemic struck live music in 2020, PLUS1 quickly launched efforts to support our partners across the industry. In addition, we added new opportunities for artists and brands to raise funds and awareness for nonprofits doing urgent work in pandemic relief, racial justice, and civic engagement. We are proud to have supported our partners in distributing a record $6M in 2021.








Our Community


“Plus 1 is seriously great. It allows for us to contribute to issues we care about in a real way. It’s so simple and effective. We’re really happy to be a part of it. Everyone should be doing this. It’s brilliant.”

Matt Berninger, The National




 “The ambitions of Plus 1 are no less than those of Partners In Health:

Radical partnership for transformational change.”

Dr. Paul Farmer, Founder, Partners In Health




“(Plus 1) is a good way to get people involved. You’re going to buy a ticket anyway… it’s just a dollar, but it’s a way for you to donate too”

Jeremy Lloyd, Marian Hill

“Plus One is an organization of inspired leaders and artists devoted to  the most important social causes of our time. They are bold, brilliant, creative and determined – exactly what every nonprofit should be. War Child is honoured to be a Plus One partner: they are visionaries of compassion in a complex and often challenging world.”

Dr. Samantha Nutt, Founder War Child Canada and War Child USA


How It Works



Cassia van der Hoof Holstein, Partners in Health

Danny Rogers, Lunatic Entertainment

David Viecelli, The Billions Corporation

Denise Melanson, Paradigm

Don Van Cleave, Red Light Management

Frances McCahon, Beats 1 Radio, Apple

Jenna Alder, CAA

Juno Awards,

Kathryn Schotthoefer, Heavenspot, M&C Saatchi

Kevin Drew, Broken Social Scene

Lisa Wang*, Patterson Belknap

Matt Yasecko*, Agent

Matt Lamotte, Interscope Records

Scott Rodger, Maverick Management

Shivani Garg-Patel, Skoll Foundation

Will Butler, Arcade Fire

Win Butler, Arcade Fire


Marika Anthony-Shaw

Founder & CEO

Marika spent 8 years as a member of Arcade Fire—as a musical collaborator and managing their partnerships with Partners In Health, Kanpe, and other Haitian-led initiatives. While playing on stages around the world Marika could feel the amazing energy of thousands of people coming together to experience something profound. PLUS1 was born from the belief that harnessing that energy and directing it could be a powerful change agent. Marika’s belief in the power of the PLUS1 idea has lead her to hang up her touring shoes and work to lead PLUS1 full time.

 Marika studied music at McGill University and is on the Board of Directors of Partners In Health Canada and the Board of Trustees of Partners In Health.


Claire Melanson

Director of Operations

As the Director of Operations at PLUS1, Claire manages all PLUS1 programming including partnership, granting, and internal processes. Claire has spent the past six years working in project and event management, which has allowed her to specialize in process development and overseeing strategy deployment. She is excited to continue working at the intersection of the cultural sector and charitable work.


Huge thanks to our Advisors, Artist Partners, our philanthropic supporters, PHI CentrePing Pong Ping, Sidley Austin LLP, Schulte Roth and Zabel LLP, Gillian Bar, Amy Davidson, and Phil Sarna for their help in making PLUS1 possible.



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